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Instagram Has Officially Started Hiding Likes Globally


  • Instagram has officially started hiding like counts to its users around the world.
  • The platform’s head said the intent of setting the new feature was to “depressurize” the platform based on numbers.
  • The test first rolled out in countries like Australia, Brazil, and Canada, but it has finally expanded to Instagram users from the rest of the world.

MANILA, Philippines—Instagram has begun testing hiding likes for users worldwide. Yesterday, the company announced it was rolling out trials globally.

Instagram On This Day function
Via Getty Images

The countries included in the trial will no longer see like counts and view numbers on other users’ posts, and will only be able to see those numbers on their own account. 

The test was first run in Australia, Brazi, Canada, Ireland, Italy, Japan and New Zealand earlier this year. Now it has been expanded to the rest of the world.

Instagram claims it is introducing this feature to make users more comfortable genuinely liking content without being judged by the herd. This change could also make users more comfortable sharing their own posts without the public pressure of like counts.

“Starting today, we’re expanding our test of private like counts globally. If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own,” Instagram announced.

While the feedback from early testing has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community.

Via Later

Instagram head Adam Mosseri said in an interview with Wired25 that the new feature was intended to make Instagram less of a cutthroat place.

“The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them,” Mosseri said.

Via lovebscott

Last week, Instagram announced it would expand the test to the US, but now it’s running everywhere to a small percentage of users in each country. It’s the company’s attempt at alleviating the negative impacts of social media. 

So far, Instagram claims results have been largely positive. It is unclear whether this will become a permanent feature on the platform. —Highsnobiety, The Next Web

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